Venture Kids
Branding and Logo Design
For this project, I designed a logo and chose a color palette for Venture Kids, a small business creating send kids' activity boxes. I worked closely with the business owner to make sure the branding was playful, gender-neutral, and evoked a sense of adventure.
Round 1 of logo design and colors. I designed a complex version and a simpler version for smaller use cases.
Final version of backpack logo, with some design and color edits.
The client wanted to try a different direction, so I designed this alternate logo with a paper plane as a simpler approach to the branding.